FAQ: Working With An Agency
Why should I hire an agency? To tell your story! We will elevate your brand and message, so you don’t have to. We are a versatile team, with big, bold…
Read More
Exsel’s Guide to Hosting a Virtual Event
As virtual events become the new normal, it is important for companies to learn how to effectively plan and hold one. Whether you are planning an informational webinar or a…
Read More
What’s Under the Water: Learning the Many Paths to Success
Growing up, I’ve always been focused on the future. For a while, I resented this wishing I could have more of an “in the moment” mindset. However, in a leadership…
Read More
Toy Story 4, The Lion King, and Aladdin: 5 Branding Lessons We Can Learn from These Nostalgic Movie Re-Makes
Yes, I did cry when I saw all three of these 2019 remakes. Watching Woody worry about Bonnie starting Kindergarten…cried. Hearing Naomi Scott as Princess Jasmine and Mena Massound as…
Read More
Let’s Talk Creative Awards, Shall We?
The Cannes Lions International Festival of Creativity just took place on June 17 – 21. Does Cannes sound familiar? That’s because the luxurious International Film Festival and Yachting Festival also…
Read More
A Day of Family Fun at the American Legion’s 100th Anniversary Celebration
Are you looking for a day of family fun? Join us on Saturday, June 15, 2019 in Spencer MA for the 100th Anniversary Celebration of the American Legion. This day-long…
Read More
Grow Your Business with Google Reviews
It’s no secret that Google favors business listings that have been reviewed. They show up in every relevant search result. If one of your goals is to have a good…
Read More
All About WordPress, Plugins and Website Security
What is WordPress and why should you do WordPress updates? WordPress is a free, open source platform, and it is developed by a community of developers. With each new release,…
Read More
From Script-Writing to Video Production
Southbridge Credit Union’s got their members. And we’ve got Southbridge Credit Union — when it comes to their marketing needs, that is. We’re proudly their go-to creative agency for…
Read More
It’s Time to Revamp Your Social Media Strategy
Why? Because the average person spends 100 minutes PER DAY on social media. That’s more time than people typically spend eating meals, reading newspapers, and even commuting to and from…
Read More
5 Marketing Tips from an Agency President
There are a few pieces of wisdom I’ve collected over the years that are inherently important for successfully marketing your business.
How to Write Web Content: Choose Your Words Wisely
We’ve all learned that the most effective form of communication is words. We spend a lifetime learning how to put sentences together and how to make them more complex and…
Read More
Social Media for Business — Should You Be Doing It?
In short, yes. Social media is a powerful tool for marketing your products or services. It has single-handedly upended the traditional marketing truths we’ve always been privy to. But where…
Read MoreHow to Shoot 2 Videos Across the Country in 3 Weeks
The challenge: One of your top clients calls with a request to shoot not one, but two new product videos, across the country, fully edited, and deliver finished spots…
Read More
Why Your Website Needs an SSL Certificate
Even if you’re not running an online store, you probably still need to add an SSL certificate to your site. What is an SSL certificate? You’ve heard the term SSL…
Read More
Ready to Go Mobile-First?
Google recently introduced mobile-first indexing. Say what? It means that Google will now use the mobile version of your site for indexing and ranking in order to better help mobile…
Read More
Time for a Rebrand?
Why change what’s already working? Take a step back. Is it really working the best it could be? Or is it just simply…working? In the creative world, things are never…
Read More