We care about your privacy. Exsel Advertising Group is in the business of advertising, but we also understand how important it is to protect the privacy of individuals and our clients. Below is information about how we use personal data collected on our website. In layman’s terms, we’ll treat your information with respect, and use it to provide you with future information about how Exsel can help you solve your marketing challenges.
Now, the legalese.
Collecting and Using Personal Information
When you browse our website, sign up for our email newsletter, or respond to a marketing communication, you may be asked to submit your name, email address, phone number or other details. We may use the information you provide us to:
- Personalize your experience and to allow us to deliver the type of content and service offerings in which you are most interested.
- Improve our website in order to better serve you.
- Send periodic emails regarding our services.
- Follow up with you after correspondence via a site form, email or phone inquiry.
Protecting Your Information
Your personal information is contained behind a secured network and is only accessible to a limited number of people who have special access rights to it. These individuals are required to keep the information confidential. In addition, all sensitive information you supply is encrypted via Secure Socket Layer (SSL) technology. We never ask for credit card numbers on our website. We also use regular malware scanning.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s help menu to learn the correct way to modify your cookies. If you turn cookies off, some of the features that make your site experience more efficient may not function properly.
Third-Party Access to Your Personal Information
We do not sell, trade, or otherwise transfer your personal information to outside parties unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety. However, non-personal visitor information may be provided to other parties for marketing, advertising, or other uses.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.
Exsel, along with third-party vendors such as Google, uses first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website. Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt-Out page or by using the Google Analytics Opt-Out Browser Add-on.
California Online Privacy Protection Act
According to CalOPPA, we agree that users can visit our site anonymously.
Do Not Track Signals
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Third-Party Behavioral Tracking
We allow third-party behavioral tracking.
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under the age of 13 years old.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to complying with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices, we will take the following responsive action, should a data breach occur:
- We will notify you via email within 7 business days.
- We will notify the users via in-site notification within 7 business days.
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
- Send information, respond to inquiries, and/or other requests or questions.
- Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
To be in accordance with CAN-SPAM, we agree to:
- Not use false or misleading subjects or email addresses.
- Include the address of our business.
- Monitor third-party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly.
- Allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can email us at firstname.lastname@example.org and we will promptly remove you from ALL correspondence.
Edited: May 25, 2018