Brand Strategy

Build your brand with a winning strategy.

Branding doesn’t start and end with your logo. It’s everything you do — the visual representation of your materials, the culture of your company, the voice of your story. It’s an experience.

At Exsel, we’re masters of storytelling.

Whether you need to name a new product or service, to change the look of your current brand, or to enhance and strengthen your message — we’ll craft a strategy that’ll be sure to elevate your brand. With a talented team of copywriters, designers, storytellers, and analysts, we’ll look at your target market, competition, and core values to build the blocks of your brand.

Logos and identity are important — those are some of our favorite projects — but it doesn’t stop there. Marketing materials, websites, direct and digital mail, advertising, signage, and even spatial planning and design are all parts of the brand strategies we construct. Together, we’ll launch the experiences that will elevate your brand.

Our Brand Strategy Services

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    Brand & Product Naming
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    Audience Research
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    Graphic Design
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    Logo Design
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    Messaging & Positioning
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    Social Media Strategy
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    Business Cards & Letterheads
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    Brochures & Catalogs
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    Marketing Materials
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    Product Packaging
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    Signage
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    Trade Show Booths

We love our branding projects!

We started working with Lascaux Equestrian when they approached us to name their company. We then created their brand, starting with their logo, color palette and branding guidelines.

Time for a rebrand?

Take a look around. When was the last time your branding was cleaned up? Have you thought about updating your company’s color scheme to a modern palette, or are you still hanging on to Reflex Blue and the like?

It's time to develop your brand.

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