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We're Exsel Advertising - a new breed of ad agency, backed by more than 25 years of solid expertise. We're marketing strategists and web specialists who move your brands and your business to the front of the pack. We shape your message for the strongest possible impact; then we team up with the latest technology and deliver it to your target audience. We get you results...and then we keep going—relentlessly—helping you outpace your competition, helping you come out a leader. Because in today's business climate, the race is a challenge. And you need someone who will be there to the finish.

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Hoyt Running Chairs

Exsel Develops a New E-Commerce Website for Hoyt Running Chairs

September 2017
It's not every day we get to work for a client whose mission really pulls at the heartstrings. But, that's what happens with Hoyt Running Chairs. Inspired by marathon legends Dick & Rick Hoyt, they design and manufacture state-of-the-art racing chairs for individuals with disabilities. As a subdivision of Southbridge Tool & Manufacturing, they are able to custom build each chair to the comfort and needs of both the rider and the runner. They get to know each of their clients on a personal level, and they pride themselves on being able to provide each of them with the "ultimate racing experience."

Recently, Exsel was given the opportunity to design and develop the new e-commerce website for Hoyt Running Chairs. The WordPress site is energetic and impactful and combines a way for users to purchase their own custom chair and accessories with an interactive portal for teams to connect and share their stories. Take a look at the site!

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