Social media is both the now and the future of marketing.
It’s not all about likes. It’s about your audience. It’s about engaging your customers and building relationships with them. Social media is about the experience — it’s a direct communication tool. And if you’re not doing it, you should be.
Social media is where people go to learn more about the brands that interest them, ask for recommendations, read reviews, and buy new products. It’s changing the face of marketing. In fact, 90% of marketers claim that being active on social media has generated immense exposure for their businesses. But, that doesn’t mean you should be everywhere. We’ll break down the benefits and drawbacks of Facebook, Twitter, LinkedIn, YouTube, Instagram, Snapchat, and the multitude of other channels — because it’s important to understand how your audience uses social media.
Social media is a strategic business commitment.
Building a strong social media presence requires a LOT of time and attention but can be very beneficial if done the right way. It can help increase your website traffic, build conversion rates, improve your search engine rankings, raise brand awareness, and allow you to provide better customer satisfaction.
Social media isn’t all about your business.
Here at Exsel, our agency revolves around experience. Whether you need help creating content, picking the appropriate platform, managing multiple accounts and voices, or just someone to take it all off your plate and update you on performance, we can fill any role seamlessly.