Blog

Creating Brands that Consumers Absorb

I’m a Mac. I’m a Pepper. I’m a Wen Girl. How did they do it? I’m a marketing communications strategist. I should have seen it coming. But that is the power of a strong brand with an even stronger strategy. These companies not only know the power of associating with their audience but also how…
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Blake Griffin. Not Your Average Spokesman.

In my last post, I talked about jingles. Today, I want to talk about a different advertising gimmick – celebrity endorsements. And I don’t want to complain! I want to give a thumbs up! So, thumbs up Kia! I’ve never owned or even driven one of your cars, but I really like your new commercials.…
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10 Things I Know About … Good PR

As originally Published in Worcester Business Journal, August 17, 2009 10. Have an objective Jumping into new trends like Facebook and Twitter does not make sense if you don’t have true content. If everything you publish is a sales pitch or “fluff speak,” you will be ignored. 9. Have a defined message Any PR effort…
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Customer Trust and Standing in Front of Your Brand

Listen to a stop set (commercial break) on any radio station these days. Notice how many of the commercials all sound as if it’s the same voice? We’ll… that’s because it is. Now think about what you can do to separate yourself from the masses and make your message stand out, while instilling confidence in…
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Marketing During a Down Economy – Some Interesting Stats

Over the last few years you’ve probably heard this rally cry from a number of marketers and advertisers – “Take this opportunity during a down economy to increase your market share!” Well, is it true? To what extent can you grow it? Where are the studies to back it up? A quick search online produced…
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Moving Back & Forward!

Original pine flooring, tall ceilings, exposed beams and a view of the Quinebaug River. Like combining the tried-and-true basics of marketing with current innovative strategies, Exsel Advertising’s new location, Sturbridge Marketplace at the Falls in Sturbridge, MA, joins heritage and history with the buzz and possibilities of today. “As part of our re-branding, it made…
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I love jingles. I hate jingles.

One problem I have with a lot of modern advertising is when you see an ad, but can’t remember what company it was for. Many car ads work this way. They all talk about how they stand out from the competition, but the ads don’t say anything unique. “Wow. That was a cool car. What…
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SEO – NOT A FAD!

Okay by now you know SEO is here to stay. It’s not a fad like leisure suits (never been a fan) or bell-bottoms (loved them!) of the 1970’s that disappear or take a long hiatus – (bell bottoms are back baby!). So how and where do you begin your SEO journey? I’m often asked this question and my answer…
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NASCAR Through a Marketer’s Eyes

Now that we’ve finished cleaning up from the Bruins’ Stanley Cup celebration parade and the Red Sox have one of the best records in the American League, I’d like to turn the spotlight on my favorite sport for a moment—NASCAR. I know, I know. “Hillbillies turning left. Driving in circles isn’t a sport. Those guys…
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Building Relationships

Building successful business relationships helps add value to your service, enhance your brand and gives you a better position against your competition. Building relationships allows you to be a better resource to your clients when they are finally ready to buy or use your service. Frequently communicating with your prospects and potential clients is a…
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