Who we are

The short answer is we’re an ad agency. But within our collection of talent resides thinkers, doers, artists, athletes (armchair quarterbacks, anyone?), educators, students, geeks, go-getters, musicians (karaoke totally counts), cooks, webslingers and designers. Fact is, we’re anything you want us to be, because we can do it all. And if we can’t, we learn fast.

What we do

We help you build your brand, and get you noticed. How do we do this? We make sure that the message you are sending to your customers is smart, clear and consistent across every medium it touches, whether that be in print or online. By doing this we make sure your audience knows who you are and your constitution. And more importantly, you do too.
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Exsel offers the following services:

  • Brand Positioning Services
    • Strategy
    • Design
    • Development
  • Marketing Communication Services
    • Strategy
    • Program Development
    • Implementation
  • Creative Services
    • Corporate Identity
    • Logo Development
    • Ads
    • Direct Mail
    • Brochures
    • Collateral
    • Trade Shows
    • Packaging
  • Digital Services
    • Web
      • Strategy
      • Design
      • Development
      • Search Engine Optimization (SEO)
    • Interactive Advertising
      • eBlasts
      • eNewsletters
      • Banner Ads
      • Flash
      • Landing Pages
  • Media Services
    • Media Plan Development
    • Negotiations and Placement
  • Broadcast Media
    • Radio
    • TV Commercials
    • Billboards
      Click here to visit our YouTube Channel
  • PR Services
    • Strategy and Planning
    • Copywriting
    • Outreach and Ad Wire Services
  • SMARTe Retail Environment

    Click here to download Exsel Advertising Brochure detailing specific client projects.

What's going on

Happy Holidays from everyone at Exsel. We hope you have a happy and safe holiday season and look forward to what the new year will bring!

A lot of stuff is happening at Exsel that we want to share with you... (View All)

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    Two Ten Footwear Foundation  donation | exsel supports fund for veterans

    Exsel Advertising donated $500 to the Two Ten Foundation’s Footwear Warrior Scholarship Fund. The donation was made possible through Exsel Advertising employees who combined efforts to raise money for the charitable foundation. The Footwear Warriors Scholarship promotes vocational and higher education among Veterans currently employed, or returning to work in the footwear industry after their tour of duty.

    “Through friends, family, the media, we are often reminded of the challenges our veterans face upon returning home,” explains Rich Suitum, president Exsel Advertising. “One major challenge is having the ability to return to civilian work. When we heard about this scholarship fund from our friends at Two-Ten and Quabaug Corporation, we were eager to donate what we could to support our veterans in life after service.”


    In addition to the scholarship fund, Two Ten Footwear Foundation will identify a small number of special partners that will help expand job placement opportunities for Veterans in the footwear industry.


    For more information about the Footwear Warriors Scholarship Fund and to make a donation visit www.twoten.org.

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    Southbridge Credit Union  project | digital signage

    As agency of record for Southbridge Credit Union, one of our goals is to strengthen the company’s brand and unify their messaging. With four branches across Massachusetts, Exsel recommended in-branch digital signage. Ads and promotions rotate and can be updated instantly from one location across all branches.

    These fully synced 42-inch LCD screens essentially replace large printed posters that quickly become outdated. And because the dedicated hardware is optimized to play all popular media formats, SCU is not limited to static imagery. Animated videos can be used to catch attention and deliver messaging in a more fluid fashion.


    Everything displayed on the screens is linked back to a centrally managed content library. From here we schedule and release new content, track data, and even monitor and resolve alerts for any problems that may arise. Although the goal is to consolidate messaging, there may be times when an individual branch needs a unique ad. The system’s flexibility allows for that too.


    If you would like to discuss the versatility and benefits of digital signage please contact Rich Suitum at 774-241-0041 or use the contact form below to send an email.









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    Gastite  project | mobile app

    We have teamed up with Gastite, an industry leader in flexible gas piping, to develop their first mobile app: Gastite Sizing Guide. Available for download from iTunes and Android stores, this HVAC utility app offers gas pipe installers a quick and easy solution to calculate the appropriate size piping for their specific application.

    Utilizing advanced algorithms, our developers converted the company’s printed sizing charts into an intuitive mobile app. Instead of searching through 10 pages of tables in an installation guide and manually calculating pipe sizes, installers use scroll wheels to enter data. As the options are chosen, the app calculates the appropriate size Gastite flexible gas piping for the scenario. The app also includes a downloadable version of Gastite’s Design & Installation Guide, an FAQ section and a link out to technical support.


    With over 2,800 downloads and an Android user review of 4.8 out of 5, the Gastite Sizing Guide mobile app has proven to save time, extend brand awareness, and increase customer loyalty.


    If you would like to brainstorm mobile application solutions for your internal or external customers, please contact Rich Suitum at 774-241-0041 or use the contact form below to send an email.


     Gastite App screenshot 1
















Get in touch

Drop us a line.

We are always looking to team up on exciting new projects. If you have one in mind and need some help getting it off the ground, feel free to shoot us a message or give us a ring.

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Exsel Advertising, Inc
Physical Address:
559 Main Street
Sturbridge, MA 01518

Mailing Address:
PO Box 1166
Sturbridge, MA 01566

Tel 774.241.0041
Fax 774.241.0129