Who we are

The short answer is we’re an ad agency. But within our collection of talent resides thinkers, doers, artists, athletes (armchair quarterbacks, anyone?), educators, students, geeks, go-getters, musicians (karaoke totally counts), cooks, webslingers and designers. Fact is, we’re anything you want us to be, because we can do it all. And if we can’t, we learn fast.

What we do

We help you build your brand, and get you noticed. How do we do this? We make sure that the message you are sending to your customers is smart, clear and consistent across every medium it touches, whether that be in print or online. By doing this we make sure your audience knows who you are and your constitution. And more importantly, you do too.
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Exsel offers the following services:

  • Brand Positioning Services
    • Strategy
    • Design
    • Development
  • Marketing Communication Services
    • Strategy
    • Program Development
    • Implementation
  • Creative Services
    • Corporate Identity
    • Logo Development
    • Ads
    • Direct Mail
    • Brochures
    • Collateral
    • Trade Shows
    • Packaging
  • Digital Services
    • Web
      • Strategy
      • Design
      • Development
      • Search Engine Optimization (SEO)
    • Interactive Advertising
      • eBlasts
      • eNewsletters
      • Banner Ads
      • Flash
      • Landing Pages
  • Media Services
    • Media Plan Development
    • Negotiations and Placement
  • Broadcast Media
    • Radio
    • TV Commercials
    • Billboards
      Click here to visit our YouTube Channel
  • PR Services
    • Strategy and Planning
    • Copywriting
    • Outreach and Ad Wire Services
  • SMARTe Retail Environment



    Click here to download Exsel Advertising Brochure detailing specific client projects.

What's going on

Happy Holidays from everyone at Exsel. We hope you have a happy and safe holiday season and look forward to what the new year will bring!

A lot of stuff is happening at Exsel that we want to share with you... (View All)

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    ‘r kids Family Center  donation | exsel redesigns agency website

    The ‘r kids Family Center is a Connecticut based non-profit organization committed to providing specialized, high quality services to children in out-of-home care and their families. Their mission is to provide highly specialized, high quality services to children and families in transition. Their objective is to promote permanency, safety and stability for children by providing nurturing services to biological, kinship, foster and adoptive families.

    We were happy to donate our time in the planning, design and migration of the rkidsct.org website leading up to the January 15, 2015 launch date. In a letter from their Executive Director, Randi Rubin Rodriguez, she thanks us for our donation stating the new site “will help r’ kids move into the 21st Century enabling us to advocate more for children in out-of-home care, and share more resources with foster and adoptive parents.”

     

    If you would like more information on how you can help r’ kids Family Center, visit www.rkidsct.org or call 203-865-5437.

     

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    Two Ten Footwear Foundation  donation | exsel supports fund for veterans

    Exsel Advertising donated $500 to the Two Ten Foundation’s Footwear Warrior Scholarship Fund. The donation was made possible through Exsel Advertising employees who combined efforts to raise money for the charitable foundation. The Footwear Warriors Scholarship promotes vocational and higher education among Veterans currently employed, or returning to work in the footwear industry after their tour of duty.

    “Through friends, family, the media, we are often reminded of the challenges our veterans face upon returning home,” explains Rich Suitum, president Exsel Advertising. “One major challenge is having the ability to return to civilian work. When we heard about this scholarship fund from our friends at Two-Ten and Quabaug Corporation, we were eager to donate what we could to support our veterans in life after service.”

     

    In addition to the scholarship fund, Two Ten Footwear Foundation will identify a small number of special partners that will help expand job placement opportunities for Veterans in the footwear industry.

     

    For more information about the Footwear Warriors Scholarship Fund and to make a donation visit www.twoten.org.

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    Southbridge Credit Union  project | digital signage

    As agency of record for Southbridge Credit Union, one of our goals is to strengthen the company’s brand and unify their messaging. With four branches across Massachusetts, Exsel recommended in-branch digital signage. Ads and promotions rotate and can be updated instantly from one location across all branches.

    These fully synced 42-inch LCD screens essentially replace large printed posters that quickly become outdated. And because the dedicated hardware is optimized to play all popular media formats, SCU is not limited to static imagery. Animated videos can be used to catch attention and deliver messaging in a more fluid fashion.

     

    Everything displayed on the screens is linked back to a centrally managed content library. From here we schedule and release new content, track data, and even monitor and resolve alerts for any problems that may arise. Although the goal is to consolidate messaging, there may be times when an individual branch needs a unique ad. The system’s flexibility allows for that too.

     

    If you would like to discuss the versatility and benefits of digital signage please contact Rich Suitum at 774-241-0041 or use the contact form below to send an email.

     

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    SCU_ARMS

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Get in touch

Drop us a line.

We are always looking to team up on exciting new projects. If you have one in mind and need some help getting it off the ground, feel free to shoot us a message or give us a ring.

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Exsel Advertising, Inc
Physical Address:
559 Main Street
Sturbridge, MA 01518

Mailing Address:
PO Box 1166
Sturbridge, MA 01566

Tel 774.241.0041
Fax 774.241.0129

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