The short answer is we’re an ad agency. But within our collection of talent resides thinkers, doers, artists, athletes (armchair quarterbacks, anyone?), educators, students, geeks, go-getters, musicians (karaoke totally counts), cooks, webslingers and designers. Fact is, we’re anything you want us to be, because we can do it all. And if we can’t, we learn fast.
We help you build your brand, and get you noticed. How do we do this? We make sure that the message you are sending to your customers is smart, clear and consistent across every medium it touches, whether that be in print or online. By doing this we make sure your audience knows who you are and your constitution. And more importantly, you do too.
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ImaCor designs, manufactures and distributes advanced solutions for assessing and monitoring cardiac function. Exsel developed a different brochure for each of ImCor's markets - cardiac, anesthesia, trauma, and sepsis.
ImaCor designs, manufactures and distributes advanced solutions for assessing and monitoring cardiac function. These pocket folders organized brochures, case studies, and more in a professional manner.
ImaCor designs, manufactures and distributes advanced solutions for assessing and monitoring cardiac function. This poster leads prospective customers though the selling proposition of ImaCor's ClariTEE™ probe.
Titeflex is a global leader in manufacturing and adapting fluid management products. They came to Exsel because they felt their branding was stale and needed a shakeup. We delivered a fresh logo and a professional, modern website.
Designing a logo for a product that is both strong and flexible, like Titeflex's hoses, requires a real balance. This exciting new logo set Titeflex above all competitors.
Quabaug Corporation, manufacturer of Vibram® rubber products, is one of our longest standing clients. This trade show booth shows that no matter the application, Vibram has the sole.
Quabaug Corporation, manufacturer of Vibram® rubber products, is one of our longest standing clients. This dynamic ad announced Vibram Hoof Pads into the marketplace.
Quabaug Corporation, manufacturer of Vibram® rubber products, is one of our longest standing clients. Co-op advertising is one of many ways we work with Vibram.
Quabaug Corporation, manufacturer of Vibram® rubber products, is one of our longest standing clients. This catalog shows off the new packaging for their range of Barge adhesives.
The Flex-Tek Group, part of Smiths Corporation, is a global provider of engineered components for the aerospace, medical, industrial, and construction markets. This conceptual ad tied the color of Gastite with its main benefit - speed of installation.
The Flex-Tek Group, part of Smiths Corporation, is a global provider of engineered components for the aerospace, medical, industrial, and construction markets. This conceptual ad boasts FlashShield's lightning resistance and calls out their underperforming competition.
The Flex-Tek Group, part of Smiths Corporation, is a global provider of engineered components for the aerospace, medical, industrial, and construction markets. For Hi-Tech Medical, Exsel proved that advertising for medical tubing doesn't have to be sterile and dry.
The Flex-Tek Group, part of Smiths Corporation, is a global provider of engineered components for the aerospace, medical, industrial, and construction markets. This ad showcases both the flexibility and signature yellow color of Gastite CSST.
The Flex-Tek Group, part of Smiths Corporation, is a global provider of engineered components for the aerospace, medical, industrial, and construction markets. When hose manufacturer Hi-Tech Duravent needed a compelling ad for the woodworking industry, Exsel excitement to an often stale marketplace.
Color and texture come together to give the Bay State Trail Riders Association a cool, classic logo.
When Stolberg Landscape wanted to emphasize their masonry capabilities, we created this logo, which incorporates an S influenced by one of their construction patterns.
Fletcher Tilton, Attorneys at Law needed a logo that was contemporary, yet professional.
Before they opened their shop, Appleblossoms asked Exsel to design their visual identity. The resulting logo has the same flair their arrangements do.
Central Massachusetts has no shortage of landscaping companies. To help them stand out, we gave Arsenault Landscaping this modern logo.
"BAD-ASS!" - Liam, Owner & Operator, Recon Outfitters
Through the use of font, color, and symbol, we supplied Tents for Rent with a strong visual identity. Their new tagline speaks to the scope of the business and brings in their family name, as many in the industry knew them as Zmetra.
Abbott-Action is an innovative, imaginative, client-oriented packaging and display company. They needed a logo that represented these attributes. After a discussion about what differentiates them from their competition, we presented to them this powerful logo and tagline.
A lot of stuff is happening at Exsel that we want to share with you...
Exsel Advertising relocates to Historical Sturbridge Mill
Original pine flooring, tall ceilings, exposed beams and a view of the Quinebaug River. Like combining the tried-and-true basics of marketing with current innovative strategies, Exsel Advertising’s new location, Sturbridge Marketplace at the Falls in Sturbridge, MA, joins heritage and history with the buzz and possibilities of today.
“As part of our re-branding, it made sense to find a location that kept us true to our roots while corresponding with our new vision and mission,” cites Rich Suitum, president of Exsel Advertising. “The historical Millyard building met this criteria and offers plenty of opportunity for future growth.
We couldn’t be more proud of our agency’s new digs and the passion that this creative atmosphere elicits in the team and clients alike.
Situated at 559 Main Street on Route 20, only minutes from the Mass Pike, Exsel Advertising is now centrally located and easily accessible via major routes from all directions.
Our Creative Department.
The waterfall in our backyard.
Exsel recently finished a number of projects for our newest client – ImaCor. Founded in 2000, ImaCor designs, manufactures and distributes advanced solutions for assessing and monitoring cardiac function. Preparing for Anesthesiology 2011, a convention sponsored by the America Society of Anesthesiologists, Exsel helped create brochures, pocket folders, case studies, posters, and more.
Exsel Advertising was selected to assist Wachusett Mountain revamp their brand/logo for their Mountainside Ski & Sports Shop. They were looking for a solid graphic design to redefine the direction of the shop while maintaining affinity with their existing Mountain Resort logo. Assistance in a strategic rollout will also be provided to help Wachusett reach their marketing objectives.
We are always looking to team up on exciting new projects. If you have one in mind and need some help getting it off the ground, feel free to shoot us a message or give us a ring.
