Wachusett Mountain needed to revitalize the brand of their onsite ski shop and capture a higher percentage of the winter foot traffic. Exsel Advertising created a logo for them that gave the store its own identity while building on brand equity from the mountain's flagship logo. From signage to t-shirt graphics, it easily integrates into any application.
We also developed bold and exciting storefront graphics telling a fun and intense mountainside story that draws attention (and consumers) to the store. It's all downhill from there!