When a longtime firefighter's DJ and entertainment service "caught fire", a logo for this emerging company was needed. In this people-oriented profession, capturing the passion and personality of the DJ was important.
Playing off the name, Firehouse Entertainment, Exsel took the universal symbol of firefighters, the Maltese Cross, and transformed it into a speaker. Dancing out of the speaker are musical notes visually underscoring the fact that it is a speaker. The composition of this logo leaves no doubt what service Firehouse Entertainment offers.