Daniela LeBlanc

Creative Director

With 25 years of experience in design, branding, and creative strategy, Daniela believes great marketing starts with understanding people. As Exsel’s Creative Director, she helps clients uncover opportunities and build brands that connect.

Daniela has partnered with organizations across all industries to strengthen their marketing and create work that resonates with their audience. Her work spans brand strategy, integrated campaigns, identity systems, websites, sales tools, and packaging, turning every touchpoint into meaningful marketing.

Daniela is someone you want in the room when ideas are needed. Her work has helped reposition brands and bring big ideas to life. From transforming a Rugg product line into Heirloom Garden Tools, to reimagining the Vibram Sole Factor as an immersive brand experience, she leads with strategy and creates work with purpose.

When she’s not leading creative projects, Daniela is chasing the NH48s, spending time with her family and dogs, or planning her next adventure sometimes near, often far.