Blog

Decoding QR Codes

I’m sure by now you’ve started to see little square images of block code (looks like a game of Tetris gone terribly wrong) on the bottom of magazine ads, back of airline boarding passes, business cards, etc. These are actually two-dimensional barcodes called QR (Quick Response) codes. They are readable by QR barcode readers and…
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Building Connections, Sharing Information

What does “smart marketing” mean to me? Well, what I have always told my clients and prospects is consistency and visibility. It is the equal consideration of this process in which businesses build strong or stronger customer relationships and create value for their customers and for themselves. Marketing is what a business does when they…
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Scratching That Itch

Smart marketing solves problems, plain and simple. As a designer/wordsmith I like to think the success of a project is directly related to the visually bad-assery of the layout and the cleverness of the copy, and this is true to an extent. But the real measure of a successful, smart campaign is whether or not…
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Making Sense of “Smart Marketing”

Hi. My name is Thom and I love marketing and advertising. Aside from driving a racecar, I couldn’t imagine doing anything else for a living. I love the creative psychology and playful storytelling attached to each project. I hold two degrees in communications and have been working in the field since 1997. Exsel’s new position of…
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Asking “Why?”

Howdy! I’m Bells. Who Is Bells? It was a humid day in August, not long after my graduation from Clark University, when I came to Exsel as an intern. Four years later, I’m a permanent part of Exsel’s Accounts team. In my time here, I’ve learned from some great people, worked with clients ranging from…
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My Inaugural Blog Post

In some respects this blog post has been 20 years in the making. Exsel happens to be celebrating its 20th anniversary this year and I’m proud to say I have been part of 18 of those 20 years! Being in charge of the day-to-day operations for the past few years, I have a much greater…
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This Is Smart Marketing

Honestly when I was told Exsel was starting a blog as part of their new website and we would all be participating I thought to myself “THIS IS SMART MARKETING!” I’m Dar and have been with Exsel for over five years. I consider myself one of the lucky ones because I truly like what I…
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