Southbridge Credit Union needed to streamline their messaging throughout their various branches. Exsel proposed a form of interactive marketing via TV monitors that would be located in each branch. With this form of display advertising Southbridge Credit Union can target specific markets for certain products. This created a convenient and resourceful way for their members to learn about specific offerings while leaving a professional impression to anyone visiting their locations. The easy-to-read messaging created with colorful, eye-catching graphics maintains the brand of the Credit Union.