Blog

SEO – NOT A FAD!

Okay by now you know SEO is here to stay. It’s not a fad like leisure suits (never been a fan) or bell-bottoms (loved them!) of the 1970’s that disappear or take a long hiatus – (bell bottoms are back baby!). So how and where do you begin your SEO journey? I’m often asked this question and my answer…
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NASCAR Through a Marketer’s Eyes

Now that we’ve finished cleaning up from the Bruins’ Stanley Cup celebration parade and the Red Sox have one of the best records in the American League, I’d like to turn the spotlight on my favorite sport for a moment—NASCAR. I know, I know. “Hillbillies turning left. Driving in circles isn’t a sport. Those guys…
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Building Relationships

Building successful business relationships helps add value to your service, enhance your brand and gives you a better position against your competition. Building relationships allows you to be a better resource to your clients when they are finally ready to buy or use your service. Frequently communicating with your prospects and potential clients is a…
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Decoding QR Codes

I’m sure by now you’ve started to see little square images of block code (looks like a game of Tetris gone terribly wrong) on the bottom of magazine ads, back of airline boarding passes, business cards, etc. These are actually two-dimensional barcodes called QR (Quick Response) codes. They are readable by QR barcode readers and…
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Building Connections, Sharing Information

What does “smart marketing” mean to me? Well, what I have always told my clients and prospects is consistency and visibility. It is the equal consideration of this process in which businesses build strong or stronger customer relationships and create value for their customers and for themselves. Marketing is what a business does when they…
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Scratching That Itch

Smart marketing solves problems, plain and simple. As a designer/wordsmith I like to think the success of a project is directly related to the visually bad-assery of the layout and the cleverness of the copy, and this is true to an extent. But the real measure of a successful, smart campaign is whether or not…
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Making Sense of “Smart Marketing”

Hi. My name is Thom and I love marketing and advertising. Aside from driving a racecar, I couldn’t imagine doing anything else for a living. I love the creative psychology and playful storytelling attached to each project. I hold two degrees in communications and have been working in the field since 1997. Exsel’s new position of…
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Asking “Why?”

Howdy! I’m Bells. Who Is Bells? It was a humid day in August, not long after my graduation from Clark University, when I came to Exsel as an intern. Four years later, I’m a permanent part of Exsel’s Accounts team. In my time here, I’ve learned from some great people, worked with clients ranging from…
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My Inaugural Blog Post

In some respects this blog post has been 20 years in the making. Exsel happens to be celebrating its 20th anniversary this year and I’m proud to say I have been part of 18 of those 20 years! Being in charge of the day-to-day operations for the past few years, I have a much greater…
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This Is Smart Marketing

Honestly when I was told Exsel was starting a blog as part of their new website and we would all be participating I thought to myself “THIS IS SMART MARKETING!” I’m Dar and have been with Exsel for over five years. I consider myself one of the lucky ones because I truly like what I…
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