Blog

Trimming into a Trend. Mo-Marketing

I mustache you a question, how could something that has been around forever become contemporary? Even since before the invention of the razor, the mustache has been a staple across the upper lip of many millions of men. There are countless styles, even more names, and these facial follicles are currently on the fashion forefront……
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Half-baked Ideas and AMC’s “The Pitch”

One thing I’ve discovered in this business is that when you have the right idea, it’s immediately clear. When you bounce ideas around for hours, it’s because they’re half-baked. The right idea comes to you crispy and golden brown. AMC’s new series The Pitch could use a few more minutes in the oven. Imagine if…
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Creating Brands that Consumers Absorb

I’m a Mac. I’m a Pepper. I’m a Wen Girl. How did they do it? I’m a marketing communications strategist. I should have seen it coming. But that is the power of a strong brand with an even stronger strategy. These companies not only know the power of associating with their audience but also how…
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Blake Griffin. Not Your Average Spokesman.

In my last post, I talked about jingles. Today, I want to talk about a different advertising gimmick – celebrity endorsements. And I don’t want to complain! I want to give a thumbs up! So, thumbs up Kia! I’ve never owned or even driven one of your cars, but I really like your new commercials.…
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10 Things I Know About … Good PR

As originally Published in Worcester Business Journal, August 17, 2009 10. Have an objective Jumping into new trends like Facebook and Twitter does not make sense if you don’t have true content. If everything you publish is a sales pitch or “fluff speak,” you will be ignored. 9. Have a defined message Any PR effort…
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Customer Trust and Standing in Front of Your Brand

Listen to a stop set (commercial break) on any radio station these days. Notice how many of the commercials all sound as if it’s the same voice? We’ll… that’s because it is. Now think about what you can do to separate yourself from the masses and make your message stand out, while instilling confidence in…
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Marketing During a Down Economy – Some Interesting Stats

Over the last few years you’ve probably heard this rally cry from a number of marketers and advertisers – “Take this opportunity during a down economy to increase your market share!” Well, is it true? To what extent can you grow it? Where are the studies to back it up? A quick search online produced…
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Moving Back & Forward!

Original pine flooring, tall ceilings, exposed beams and a view of the Quinebaug River. Like combining the tried-and-true basics of marketing with current innovative strategies, Exsel Advertising’s new location, Sturbridge Marketplace at the Falls in Sturbridge, MA, joins heritage and history with the buzz and possibilities of today. “As part of our re-branding, it made…
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I love jingles. I hate jingles.

One problem I have with a lot of modern advertising is when you see an ad, but can’t remember what company it was for. Many car ads work this way. They all talk about how they stand out from the competition, but the ads don’t say anything unique. “Wow. That was a cool car. What…
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