Recent Posts by Rich Suitum

Exsel Donates New Website to ‘r kids Family Center

The 'r kids Family Center is a Connecticut based non-profit organization committed to providing specialized, high quality services to children in out-of-home care and their families. Their mission is to provide highly specialized, high quality services to children and families in transition. Their objective is to promote permanency, safety and stability for children by providing…
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Happy Holidays

We want to wish everyone a great holiday season! We also want to thank our clients once again for another successful year. Here's to a healthy and happy 2014!
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Two Ten Footwear Foundation Donation

Exsel Advertising donated $500 to the Two Ten Foundation’s Footwear Warrior Scholarship Fund. The donation was made possible through Exsel Advertising employees who combined efforts to raise money for the charitable foundation. The Footwear Warriors Scholarship promotes vocational and higher education among Veterans currently employed, or returning to work in the footwear industry after their…
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10 Things I Know About … Good PR

As originally Published in Worcester Business Journal, August 17, 2009 10. Have an objective Jumping into new trends like Facebook and Twitter does not make sense if you don’t have true content. If everything you publish is a sales pitch or “fluff speak,” you will be ignored. 9. Have a defined message Any PR effort…
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Marketing During a Down Economy – Some Interesting Stats

Over the last few years you’ve probably heard this rally cry from a number of marketers and advertisers – “Take this opportunity during a down economy to increase your market share!” Well, is it true? To what extent can you grow it? Where are the studies to back it up? A quick search online produced…
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Moving Back & Forward!

Original pine flooring, tall ceilings, exposed beams and a view of the Quinebaug River. Like combining the tried-and-true basics of marketing with current innovative strategies, Exsel Advertising’s new location, Sturbridge Marketplace at the Falls in Sturbridge, MA, joins heritage and history with the buzz and possibilities of today. “As part of our re-branding, it made…
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Decoding QR Codes

I’m sure by now you’ve started to see little square images of block code (looks like a game of Tetris gone terribly wrong) on the bottom of magazine ads, back of airline boarding passes, business cards, etc. These are actually two-dimensional barcodes called QR (Quick Response) codes. They are readable by QR barcode readers and…
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My Inaugural Blog Post

In some respects this blog post has been 20 years in the making. Exsel happens to be celebrating its 20th anniversary this year and I’m proud to say I have been part of 18 of those 20 years! Being in charge of the day-to-day operations for the past few years, I have a much greater…
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