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Customer Trust and Standing in Front of Your Brand

November 8, 2011 | by Joe Dapper | No comments yet

Listen to a stop set (commercial break) on any radio station these days. Notice how many of the commercials all sound as if it’s the same voice? We’ll… that’s because it is. Now think about what you can do to separate yourself from the masses and make your message stand out, while instilling confidence in potential customers.

Consumers like to know who they are buying from these days, and feel more comfortable doing business with someone they trust.

So what’s my advice to all business owners? Become the face of your business. Voice your radio commercials, and TV voice-overs yourself! Not only do you eliminate the “stock” in-house voice most radio stations use, you get to speak about your product or service with the passion and voice inflection that only you can convey correctly. And to top it off – there is no talent fee (the up-front or hidden within the package or rate per commercial). It’s a free production service provided by most stations using their in-house producers.

Think about it. If a customer walks into your business – would you as the owner want someone who you have never met, who probably doesn’t understand your product or service, and was just handed a sales script that morning try to sell to your customers? Well that person is the in-house “stock” voice on your commercials.

On the other hand – YOU on the sales floor of your business is the voice of product knowledge, customer service, and conveys a sense of assuredness to the customer. THIS person is YOUR voice on the radio and TV.

This exudes trust, and trust runs neck and neck with price in what matters most to consumers.