Category Archives: On the Lighter Side

Trimming into a Trend. Mo-Marketing

I mustache you a question, how could something that has been around forever become contemporary? Even since before the invention of the razor, the mustache has been a staple across the upper lip of many millions of men. There are countless styles, even more names, and these facial follicles are currently on the fashion forefront……
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Half-baked Ideas and AMC’s “The Pitch”

One thing I’ve discovered in this business is that when you have the right idea, it’s immediately clear. When you bounce ideas around for hours, it’s because they’re half-baked. The right idea comes to you crispy and golden brown. AMC’s new series The Pitch could use a few more minutes in the oven. Imagine if…
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Blake Griffin. Not Your Average Spokesman.

In my last post, I talked about jingles. Today, I want to talk about a different advertising gimmick – celebrity endorsements. And I don’t want to complain! I want to give a thumbs up! So, thumbs up Kia! I’ve never owned or even driven one of your cars, but I really like your new commercials.…
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I love jingles. I hate jingles.

One problem I have with a lot of modern advertising is when you see an ad, but can’t remember what company it was for. Many car ads work this way. They all talk about how they stand out from the competition, but the ads don’t say anything unique. “Wow. That was a cool car. What…
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Making Sense of “Smart Marketing”

Hi. My name is Thom and I love marketing and advertising. Aside from driving a racecar, I couldn’t imagine doing anything else for a living. I love the creative psychology and playful storytelling attached to each project. I hold two degrees in communications and have been working in the field since 1997. Exsel’s new position of…
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Asking “Why?”

Howdy! I’m Bells. Who Is Bells? It was a humid day in August, not long after my graduation from Clark University, when I came to Exsel as an intern. Four years later, I’m a permanent part of Exsel’s Accounts team. In my time here, I’ve learned from some great people, worked with clients ranging from…
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